Lifting Online Revenue With AI-Guided Advertising
An expanding clothing retailer kept raising spend while takings levelled off. We rebuilt paid media around AI targeting and creative experimentation.
+68%
Online Revenue
-32%
Cost Per Acquisition
4.9x
Return on Ad Spend
Climbing Spend, Level Returns
The label ran wide-target pushes on two platforms with one creative batch per group. Buying costs rose across three quarters while conversion ratios stalled — familiar creative weariness matched with almost no segmentation.
Divide, Create, Hands-Free
We shaped AI audience clusters from order history, crafted 40-plus creative options monthly, and moved spend automatically toward top pairings inside limits the client had signed off.
What Left the Studio
- — AI audience clusters for prospecting and return visits
- — Monthly creative sprints yielding 40-plus options
- — Hands-free budget shifts with return safeguards
- — Weekly plain-word performance view
Expansion That Stayed After Scale
Across two quarters, online takings climbed 68% while buying costs dropped 32%, producing a 4.9x return on spend. The testing rhythm we handed over keeps surfacing winners without our daily input.
Next: Growing B2B Pipeline Volume